The ironically named Lucky 7 after two episodes. The second episode of the ABC Tuesday night drama had a 0.7 rating in the 18-49 demographic (which we know are the only people whose buying habits count).
The show had ton of problems. It was part of an all-new Tuesday line-up and aired an hour after the heavily touted blockbuster Marvel’s Agents of S.H.I.E.L.D. The lead-in for Lucky 7 was the new comedy Trophy Wife. Neither Trophy Wife nor Lucky 7 were given a heavy promotional push by the network before the start of the season. It had a cast of unknows.
There’s one other thing, and I’m not sure it’s accurate but I think it leads into something that is accurate. More than one writer has claimed that people don’t like shows about lottery winners. Of course it’s not exactly easy to find shows in the past about lottery winners, but let’s let that slide.A bigger problem for the show as far as I can see is that it’s an ensemble drama where we have very little investment in what the characters are doing. There is a very long history of shows with that sort of premise dying quickly on the vine. Successful ensemble dramas – shows like Lost or The West Wing grab you with dramatic stories and make you want to be involved with the characters. It isn’t easy to do; for all the Losts and West Wings there are shows like Reunion, Six Degrees Of Separation, and The Nine that are dismal failures. An ensemble drama can work if it delivers a cohesive group dynamic with people we like and can identify with quickly, and dramatic situations that people can relate to. Lucky 7 clearly didn’t do this.
ABC’s immediate plan for the time slot is to have reruns of their hit Thursday night series Scandal fill the slot, opposite new episodes of Person of Interest on CBS and Chicago Fire on NBC.